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What is social media marketing(SMM)?

 
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What is social media marketing(SMM)?
by krish sai - Monday, 28 January 2019, 3:33 PM
 

Social Media Marketing

Marketing means selling/buying products and getting profits finally. Here social media means it’s a kind of media which we can connect by means of internet. In this well developing digital world every business become online and doing their marketing on social media. Another advantage for social media marketing is there are so many social media websites available which are easily accessed through internet by people wherever they are.

What is social media marketing?

Social media marketing (SMM) defines that it is a collection of techniques that target social networksavailable on the internet and applications related to the websites to spread their brand awareness or promote particular products. Usually Social media marketing campaigns center on few ways. Social Media Marketing is done by establishing a social media presence on major platforms. Another best option is creating shareable content and advertisements for their products.

Social Media Marketing Strategy:

1 : Make sure your Social Goals Solve Challenges

Goal setting is crucial point of all marketing and business strategies. Social media has no exceptions. For better guidance, look at the following challenges:

  • Is customer loyalty low?
  • Has website traffic dipped?
  • Do you just need to make people aware that your product exists?
  • Do you need to do a better job of building a positive brand reputation?

Some challenges are listed below to improve your social media marketing:

Challenge: Poor Customer Service

Challenge: Weak Brand Awareness

Challenge: Low Website Traffic

Challenge: Decreasing Customer Retention