What is Search Engine Marketing (SEM)?
SEM is a process of gaining traffic to the website by purchasing ads on the search engines. It is one of the most efficient ways to build your business in a growing competitive market. There are mainly two forms of search engine marketing services, first is search engine optimization (SEO) uses technique to boost search engine ranking in unpaid search results. Second is (Pay per Click) PPC it is nothing but getting the traffic to the website by paying some amount to the search engine.
SEM Terminology and procedure:
The advertisers bid on the keywords which is typed on the search engine when the user looking for certain services or products. The advertiser with higher bid will be awarded with that particular keyword and if any user enters a product related to the customer company’s product then his add will be shown first.
The ads above mentioned are also known as PPC (Pay per Click) ads, it comes in variety of formats. Some of them are text based ads which is small ads, product listing ads (also called as shopping ads) which are more visual, product based ads in this people can read entire properties of the product at a glance (ex : reviews, price etc). If any user clicks on this ad then for every click certain amount will be credited to search engines account.
Why is SEM so important?
With increase in number of customers shopping and researching for the products online SEM has became a crucial tool for increasing company’s reach. In SEM marketers only pay for impacts that lead to visitors, which make it a competent way for a company to spend their marketing money. As an added bonus, each guest incrementally increases the home page's search results. Since consumers enter in search queries with the intent of finding information of any commercial nature, they are in fantastic express of mind to obtain marketing messages and also be nurtured as potential customers.
Search engine marketing techniques reaches consumers at precisely the right time: when they are available to new information. In contrast to the majority of digital advertising, search engine marketing is non-intrusive and will not interrupt their responsibilities.
SEM’s supreme strength is it offers the advertisers to put their ads in front of the customers who are ready to make a purchase, no other advertising medium can do this hence SEM is an amazing way to grow your business.